Intentional and consistent utilization of color infused with meaningful significance, drawing inspiration from the distinctive visuals associated with Hughes, fosters a profound rapport with the brand across various communication channels. The color scheme of any piece should predominantly feature Hughes Orange as the primary hue, with Creative Blue primarily employed for graphic elements and textual highlights. Adaptability is granted based on the context of the piece, including its imagery.

While Vibrant Blue can serve effectively as a background shade, prioritizing White for backgrounds is strongly recommended to establish a polished, pristine foundation for the incorporation of Hughes Orange (primary) and Creative Blue (accentuation/highlights/call-outs). This approach also enhances the vibrancy of imagery. Ensure that photographic compositions incorporate primary and/or secondary colors, avoiding clashes with brand hues.

Pantone 151 is the recommended orange shade for ensuring color consistency in merchandise materials such as fabrics, plastics, or metal, as well as for printing orange on these items. It's crucial to discern whether the orange will be directly applied to plastic/metal surfaces or to a paper-based substrate to be affixed to them. In the latter scenario, Pantone 1595 might offer the best results. Always insist on physical proofs to verify color alignment with the brand's specifications. If you lack color specification sheets, kindly contact the marketing department.

HUGHES ORANGE

Pantone 151

Hex #FE8B10

RGB 254, 139, 16

CMYK 0, 55, 100, 0